As writers, promoting our book(s) is an important part of our job. Thanks to the internet, we can reach out to potential readers without having to leave our comfortable chairs.
But sometimes promoting online is not enough.
Last year, I promoted my books solely online. I had blog tours, scheduled giveaways, and even paid for a couple of services that I had hoped would help market my books. But not all of the above worked for me. Unfortunately, the ones that did not work, were the ones I paid for.
What I did last year to market my books:
1. Twitter Interview:
I gave it a shot. Now I want my money back.
What I paid: $75
What they said I could/would get from the services: More twitter followers and more book sales.
What I got: Absolutely nothing. Okay, maybe I gained one follower—but no increase in book sales.
2. Press Release:
What I paid: $159
What they said I could/would get from the services: Increase my book sales, get my press release to the right people, get possible radio and TV interviews, and increase traffic to my site.
What I got: Absolutely nothing. Not a single call from a newspaper or a possible interviewer. No increase in book sales.
Warning: If you’re going to pay someone to write your press release, make sure to triple-check the work. The company I used had a few errors that made me cringe. I had them revise the document before they “sent” it out.
3. Blog Tour:
I enjoyed guest posting in other blogs and answering interview questions. I sold a few books and gained a few new blog followers.
I gave away a few copies of HIGH on Goodreads. I received a few reviews from the winners.
5. KDP Select:
I know that once upon a time, I spoke highly of this program, and I think it’s still a great program. For one, it’s FREE. But what’s risky about it is you may get thousands of downloads from new readers—unfortunately, most of them will not be the type of reader who enjoys your genre. So be prepared to receive a few not-so-good reviews on Amazon.
What I will do this year to market my books:
1. Get HIGH and Goodnight World into local bookstores:
So far, HIGH is now available in two local bookstores, and Goodnight World is now available in three local bookstores.
2. Distribute postcards/flyers to coffee shops, restaurants, and stores to promote books:
I spent the morning doing exactly this.
3. Schedule book readings, book signings, and giveaways at bookstores and coffee shops:
I’m currently working on collaborating with a couple of bookstores to schedule possible events.
4. Attend book fairs
5. Create book trailers
I will add to this list as I go along. I am certain there are other marketing strategies I haven’t tried online, and offline.
How do you promote your book(s)? What has worked for you and what hasn’t?